An engineering and operations firm, built in Chennai

Capacity you can hold to a record.

SalesDay builds and runs cloud, security, data and business operations for companies that want delivery they can audit. Not a status deck. We instrument our own work the same way our platform instruments a sales floor, because we built that platform first and ran it on ourselves.

Engineering, data, security and back office. One delivery record across all of it.

Coverage

Night shift, already running. Our teams work a 16:00 to 02:00 IST shift, so a US business day is covered live, not answered the next morning.

Accountability

Attendance and output on one record. The same instrumentation we sell is what governs our own delivery, down to the shift.

Engagement

Dedicated, managed, project or transfer. Four models, so capacity fits the problem instead of the contract.

Origin

We shipped our own product first. SalesDay began as a working platform, built and operated in-house before we sold anyone engineering time.

The problem with buying capacity

Outsourcing rarely fails on skill. It fails on visibility.

You buy a team and you receive a status report. The report is written by the people being measured, from the week they are describing, with no source behind it. When something slips you find out at the review, which is the last useful moment to act.

  • Effort is self-declared. Hours, tickets and progress arrive as claims. Nothing reconciles them against the systems the work actually happened in.
  • Coverage is assumed. A shift is contracted, not evidenced. Nobody can show you who was on, when, for which hours of your day.
  • Escalation is social. Problems travel up when somebody decides to raise them, which is exactly when they are least convenient to raise.
What we do instead

Every engagement reports against a record that is assembled from the tools the work happened in, not from a summary somebody typed.

  • Activity reconciled to its source system, not to a timesheet.
  • Shift coverage evidenced by attendance, with the hours you bought shown against the hours worked.
  • Variance surfaced on the day it appears, to you and to us at the same time.
What we do

Nine capabilities. One delivery record.

Engineering, data and security on one side. Business operations on the other. The same governance across both, so a programme that spans them does not span two reporting systems.

01Engineering

Cloud and DevOps

Build the pipeline, harden the platform, then keep it running. We take services from a laptop to a production environment that can be deployed on a Tuesday afternoon without ceremony.

  • CI/CD
  • Infrastructure as code
  • Kubernetes
  • Observability
  • SRE and on-call
  • Cloud cost
02Engineering

Product and application engineering

Web, mobile and API work, including the unglamorous half: taking a system somebody else wrote and making it safe to change.

  • Web and mobile
  • APIs and integration
  • Modernisation
  • Technical debt
03Engineering

Quality engineering

Testing treated as a release gate rather than a phase. Automation that runs on every change, and performance work before the launch rather than after it.

  • Test automation
  • Performance
  • Release gates
  • Regression suites
04Security

Cybersecurity

Find what is exposed, fix what matters first, then prove the posture holds. Assessment through to monitoring and the evidence an auditor will ask for.

  • VAPT
  • SOC monitoring
  • Identity and access
  • Compliance and GRC
  • Incident response
05Data

Data engineering and analytics

Move the data reliably, model it so it can be trusted, then put it in front of the people making decisions. Pipelines first, dashboards last.

  • Pipelines and ETL
  • Warehouse and lakehouse
  • Governance
  • BI and reporting
06Data

AI and automation

Automation applied where a process is genuinely repetitive, and language models applied where judgement is genuinely needed. We will tell you when the answer is a script.

  • LLM integration
  • Document processing
  • Workflow automation
  • RPA
07Operations

Business process management

Back office run as a process with owners and numbers attached: finance and accounting, data management, verification and the queues nobody wants to own.

  • Finance and accounting
  • Data management
  • Verification
  • Vendor and claims
08Operations

ITES and managed support

Service desk and infrastructure operations across L1 to L3, on a shift pattern that matches your business hours rather than ours.

  • Service desk
  • L1 to L3
  • Infrastructure ops
  • Monitoring
09Operations

Revenue operations

Where SalesDay started. CRM hygiene, pipeline discipline and a verified record of sales activity, delivered as a service or as the SalesDay platform.

  • Sales operations
  • CRM hygiene
  • Activity verification
  • Performance records

Not every capability suits every engagement. If something on this list is not the right answer to your problem, we would rather say so at the first conversation than at the first invoice.

How we engage

Four models, so the commercial shape follows the work.

Dedicated team

A named team that works only on your roadmap, in your rituals, reporting into your leads. You get continuity and context; we carry the hiring, bench and attrition risk.

Best when the work is ongoing and the domain takes time to learn.

Managed capacity

You buy an outcome and a service level rather than a headcount. We size the team, and the number you hold us to is the service level, not the seat count.

Best for support, operations and anything with a queue.

Project delivery

A defined scope, a fixed shape and a date. Milestones are evidenced against the delivery record, so progress is not a conversation about percentages.

Best when the end state is clear and someone needs it by a date.

Build, operate, transfer

We build the function, run it until it is boring, then hand it to your own staff with the documentation and the people.

Best when you want the capability in-house eventually.

The platform

The software this whole firm began as.

The SalesDay Platform

The revenue and sales operations software we build and run. It verifies every call, email and touch against the tool it came from, then scores, flags and escalates without anyone being asked to write a summary.

It matters here for one reason. The accountability we offer on a services engagement is not a promise we invented for a proposal. It is a product we had to build, operate and live under ourselves.

  • Activity verified against its source. What a rep reported is reconciled with what the tools recorded.
  • Shifts that cross midnight, handled correctly. Including the night shift that covers a US business day from India.
  • Consequences that run themselves. Variance becomes a flag, a strike and a plan without a manager having to start the process.
Available two ways

As a platform

Licensed to teams who want the record and will run it themselves.

As a managed service

We operate it for you, and the revenue operations capability above runs on top of it.

Ask for a walkthrough
How the work is governed

The parts of a contract that usually stay vague.

These are the clauses that decide whether an engagement is pleasant in month nine. We would rather put them on a public page than negotiate them after something has already gone wrong.

Shift coverage
Teams run a 16:00 to 02:00 IST shift where the engagement needs a US business day covered live. Attendance is recorded against the shift, so the hours you contracted and the hours worked are the same number or you can see why they are not.
Service levels
Response and resolution targets are agreed per engagement and reported against the record rather than asserted in a monthly summary.
Security posture
Least privilege by default, parameterised data access, audited administrative action, and secrets held in managed environment configuration rather than in code or documents.
Audit trail
Administrative overrides are recorded with the person, the old value, the new value and a written reason. A performance record is only worth what it can withstand when somebody disputes it.
Escalation
Variance is surfaced on the day it appears, to your side and ours at once. Nothing waits for a review to become visible.
Transfer
Documentation and runbooks are written as the work happens, not assembled at the end, so a build, operate and transfer engagement can actually transfer.
Where we work

Verticals we are set up to serve.

The engineering is largely the same. What changes is the compliance regime, the data sensitivity and the vocabulary, and those are the parts worth asking us about directly.

Technology and SaaSFinancial servicesInsuranceHealthcare and life sciencesRetail and e-commerceLogistics and supply chainManufacturingProfessional servicesReal estateEducationTravel and hospitalityEnergy and utilities
Why this firm, now

The market has plenty of capacity. It is short of accountability.

Buying engineering or back office capacity is easy and getting easier. What has not improved is the ability to see what that capacity actually did, while there is still time to do something about it. SalesDay is built the other way round: we solved the visibility problem for ourselves first, in a product, and the services sit on top of that.

We are a young firm and we will say so. What we will not do is describe a capability we cannot staff, or a service level we cannot evidence.

Start a conversation

Tell us the problem. We will tell you if we are the right firm for it.

Leave a work email and we will come back with questions rather than a brochure. If the work is outside what we can staff properly, we will say that in the first reply.

One email address, nothing else. No newsletter, no sequence, no call from a number you do not recognise.