SalesDay | The system of record for what your sales team actually did

The problem

Your CRM records what reps said. It cannot record what they did.

Self-reported activity is the least reliable number in the revenue stack, and it is the number every forecast quietly rests on. A rep logs 142 calls. The dialer shows 96. By the time that gap surfaces in a quarterly review, the quarter is already spent.

Managers audit by hand. Spreadsheet exports, three tools, one afternoon per week, and it is stale before it is finished.
Coaching arrives too late. A rep drifts for six weeks before anyone has evidence solid enough to act on.
Performance decisions do not hold up. When you need a defensible record, screenshots and recollection are not one.

A. Verma · week 36

Reconciled against Aircall, Klenty, Freshsales

Variance 32.4%

Calls claimed in EOD report0

Calls verified in dialer logs0

Emails claimed0

Emails verified in sequencer0

Flagged automatically at 23:59 IST

46 calls claimed with no matching dialer record. Evidence pack attached, HoS notified, strike threshold crossed.

Evidence pack

Verification engine

Every claim, reconciled to its source.

SalesDay pulls raw activity straight from the tools your team already lives in, normalizes it through an isolated parser per tool, then compares it line by line against what each rep reported. Anything outside tolerance is flagged the same night, with the evidence attached.

One parser per tool, fully isolated. Swapping a dialer means replacing a single file. Nothing else in the platform moves.
Identity reconciled across aliases. The same person under three different agent IDs resolves to one record, not three ghosts.
An evidence pack on every flag. Raw rows, timestamps and the exact tolerance breach, ready to put in front of the rep.

See the full platform

Reconciliation pipeline

Runs nightly, re-entrant safe

AC

Aircall

Call logs

KL

Klenty

Sequence sends

FS

Freshsales

Outbound email

EO

EOD report

Rep claim

Reconcile

Tolerance 5%

Verified

Claim within tolerance. Score written, day closed.

Variance

Gap exceeds tolerance. Record written, evidence attached, HoS alerted.

Unverifiable

No source row exists. Held for review rather than silently counted.

Attendance and shifts

Shifts that cross midnight, handled correctly.

A rep in Chennai working a US shift clocks in at 7:30 PM and out at 4:30 AM. Most attendance tools break on that. SalesDay stores every timestamp in UTC, anchors the record to the shift start day, and knows to pull two days of tool data before it scores the night.

Any timezone, one truth. IST, SGT, GST, EST, PST, GMT, AEST and LATAM zones all resolve to the same UTC record.
Clock in from anywhere. Web, mobile browser or a WhatsApp message. The record is identical either way.
Overrides carry a reason and an author. A manager can correct any day, and the correction is part of the permanent record.

US shift on IST clock

Monday 07 Sep, spans midnight

Present

6 PM9 PM12 AM3 AM6 AM

Day boundary

7:30 PM → 4:30 AM IST

Clock in 7:26 PM, on time Clock out 4:34 AM, web

Tool data, Mon

Uploaded

Aircall, Klenty, Freshsales

Tool data, Tue

Required

Second day needed to score this shift

Scoring and escalation

Performance consequences that run themselves.

Set the target and the red line once. Every night, SalesDay scores each rep against verified activity and moves them along the ladder without anyone remembering to. Every step is logged, timestamped and attributable, so the record holds when it matters.

Request a walkthrough

Escalation ladder

Strikes reset on the 1st

01

Verbal warning, logged

The rep drops below the red line. A variance record is written with the evidence attached and the manager is notified.

Automatic · same night

02

Written warning, sent

A second breach in the same month issues a formal written warning by email, with the underlying numbers included.

Automatic · email dispatched

03

Performance improvement plan

A third strike opens a fifteen day PIP. Targets, checkpoints and the daily score are visible to the rep, the manager and HR at once.

Automatic · 15 day window

Outcome, either way

The PIP closes as cleared or escalates to a termination workflow. Whichever it is, the full trail is already assembled.

Reviewed · never silent

The platform

Twelve modules. One record. No seams.

Sales operations fragmented across a dozen tabs is not a stack, it is a liability. SalesDay puts the whole motion, from clock in to commission, on a single spine.

Verification Engine

Reconciles claimed activity against raw tool data and flags every gap with evidence.

Attendance and Shifts

Timezone-aware clock in and out, grace periods, auto absent, midnight-spanning shifts.

EOD Reporting

Structured daily self-reports across calls, email, InMail, WhatsApp and meetings.

Role Intelligence

Distinct KPI engines per seat: BDE, MDE, AE, Sales Manager and SEO.

HoS

Prospect Engine

Catalog-aware qualification, stakeholder dossiers and five-channel outreach drafts.

Finance Hub

Payroll, commission slabs, tool subscriptions and ad spend with a locked FX rate.

Task Management

Kanban, list and calendar views, linked to the deal or account they belong to.

Analytics Hub

Weekly channel uploads across twelve marketing surfaces, with variance checks.

Workspace

Configurable column sets so each team sees the fields that actually drive its work.

Leave Management

Requests, approvals and holiday calendars that feed straight into scoring.

Reimbursements

Claims with receipts, routed through the same approval chain as everything else.

Audit Trail

Every mutation, every actor, every timestamp. Written on the way past, never after.

Built for every seat

The same truth, framed for whoever is looking at it.

A rep does not need the board view and a CEO does not need a call log. Role-aware access is enforced on the server, not hidden in the interface.

BD

Sales rep

BDE and MDE

Know where you stand before anyone tells you.

Reps see their own verified numbers the moment scoring runs, not three weeks later in a review. No surprises, and no arguing about whose spreadsheet is right.

Today's verified activity against target, updated nightly
A structured EOD form that takes under two minutes
Own attendance history, strikes and PIP status, always visible
Personal task list linked to the deals it belongs to

My day

On target

Calls

96

Target 80

Connects

31

32% rate

Meetings

4

2 completed

Last 14 days vs red line

HS

Head of Sales

The operating seat

Stop auditing. Start coaching.

The nightly run does the reconciliation work that used to take an afternoon a week. What lands on the desk is a ranked list of who needs attention and why, with the evidence already attached.

Team snapshot with verified activity for every rep
Variance report ranked by severity, evidence one click away
Upload hub for tool exports, one parser per tool
Manual overrides on attendance, always with a reason
Payroll proposals with the FX rate locked at submission

Needs attention today

Ranked by severity

AV

A. Verma

32.4% variance · 46 calls unmatched

Strike 2

SN

S. Nair

Below red line 3 days running

Watch

TK

T. Krishnan

No clock in, grace period passed

Absent

RK

R. Kumar

Tuesday tool upload missing

Blocked

Midnight shift, second day missing

R. Kumar's Monday shift ends Tuesday. Upload Tuesday's export to close scoring.

CE

CEO

Read only, everywhere

One number you can actually trust.

Executive visibility without a weekly deck. Team health, escalations and payroll approvals in a single read-only view, built on the same verified record everyone else is working from.

Team snapshot with a rolling thirty day variance trend
Every strike and PIP opened this month, at a glance
Payroll approval as step two of a mandatory three step chain
Finance overview: tool spend, people cost, ad budget

Executive overview

Rolling 30 days

Team claim accuracy

87%

Down from 91%

Reps above target

7 / 11

Up 2 this month

Open escalations

4

1 PIP, 3 strikes

Payroll awaiting you

2

Proposed by HoS

Verified activity, 30 day trend

HR

Read only, people record

A performance record that holds up.

When a conversation gets difficult, HR opens a complete trail: what was claimed, what was verified, when the warning went out and who issued it. Nothing reconstructed after the fact.

Every strike with its issuing manager and underlying evidence
Active PIPs with day count and checkpoint history
Attendance and leave in one continuous timeline
Read-only by design, so the record cannot be edited into shape

A. Verma · performance record

PIP day 6 of 15

01

Verbal warning

12 Aug 2026 · issued by H. Rayen · 18.2% variance

02

Written warning, emailed

27 Aug 2026 · issued by H. Rayen · 24.9% variance

03

PIP opened, 15 days

01 Sep 2026 · target 80 calls verified daily · checkpoint day 8

FN

Finance

Admin and approvals

Commission that ties back to verified work.

Payroll moves through a mandatory three step chain: proposed, approved, paid. The exchange rate is captured the moment the proposal is submitted and never recalculated, so the number you approve is the number that gets paid.

Commission slabs by role and deal count, with bonus thresholds
Deal attribution split across reps, enforced to total 100%
Tool subscriptions with renewal countdowns and owners
Ad campaign spend tracked against budget in real terms

September payroll

Awaiting CEO

MA

M. Amaan · BDE

2 deals · 4% slab · 60% attribution

₹1,42,800

RK

R. Kumar · BDE

1 deal · 3% slab · 40% attribution

₹98,400

PD

P. Desai · MDE

Campaign driven · 2% slab

₹76,200

Exchange rate locked

1 USD = ₹88.42

Captured 01 Sep 2026 at proposal. Not recalculated.

Integrations

It reads the tools your team already uses.

No rip and replace. SalesDay sits above your stack and reconciles what comes out of it.

Why now

CRM was built to record deals. Nothing was built to run the team.

Revenue and Sales Operations is the layer between the CRM and the org chart, and until recently there was no way to build it honestly. That changed.

01

The stack fragmented

A sales team now touches a dialer, a sequencer, a CRM, an enrichment tool and three inboxes before lunch. The activity record was split across all of them and stitched together by nobody.

02

Self-reporting quietly broke

Remote and distributed teams made observation impossible and self-reporting mandatory. Every downstream forecast inherited an unverified input, and everybody agreed not to mention it.

03

Verification became possible

Every tool in that stack now exposes its raw record. Reconciling them into one auditable truth is finally an engineering problem rather than a management one. SalesDay is that engine.

Built to be trusted

A performance record is only worth what it can withstand.

If a system is going to influence someone's job, it has to be defensible from the first line of code.

Short-lived tokens

Access tokens live fifteen minutes and stay in memory, never in local storage. Refresh tokens are hashed at rest and rotated on every use.

Everything is audited

Every mutating action writes actor, resource, timestamp and payload to an append-only log. Audit writes never block the request that caused them.

UTC underneath, local on top

Every timestamp is stored in UTC and rendered in the viewer's timezone. Distributed teams never argue about which clock was right.

Roles enforced server side

The interface hides what a role should not see. The API refuses it independently. Neither one trusts the other.

Nothing is ever deleted

People and records are deactivated, never removed. Historical performance stays attributed to the person who produced it.

Re-entrant by design

The nightly job can be re-run for any date without duplicating a record. Corrections are safe, so people actually make them.

See what your team actually did last week.

We are onboarding a small group of design partners. Bring one month of tool exports and we will show you the gap between claimed and verified before you commit to anything.

Design partner slots for Q4 2026. No card, no commitment.